Saturday, August 07, 2010

Multiple domains pointing to the same website

Multiple domains that point to the same site. This is something that allot of people want to do or think will benefit them in some way when they start playing with URL's pointing to their website's. When it comes to attracting more traffic to your website it is something you often hear people talk about. The truth behind that remains to be seen is the fact that domains that contain 'specific keywords' can be a positive SEO factor when it comes to overall exposure of the website for those particular keywords, but this is simply only one factor in determining rankings when it comes to the search engines.
This post explains however how Google looks at this practice and what is the best way to have multiple domains coexisting out there that point to the same website. The truth is you should only have one primary / preferred domain that resolves directly to the website and that this should be getting a 200 response which basically means "The request has been accepted for processing, but the processing has not been completed.". http://en.wikipedia.org/wiki/List_of_HTTP_status_codes All of the other domain names should only point to the primary domain using a 303 redirect.(standard URL redirect).
Here is a link letting you know how to post 303 redirects for each of the major platforms;
http://www.webconfs.com/how-to-redirect-a-webpage.php
The reason for this being the acceptable practice is that should all of the domains finally resolve to the same website files/site then you are technically visiting the same website for each URL and this is labelled as 'external duplication' rather than the sticky 'duplicate content' term that we all hear of when first implementing domains for the same website. The 'duplicate content' rule is there for one reason, to prevent people from duplicating their website's and reproducing all of the internet. It is acceptable though to have multiple domains pointed to the same website should you let the search engine indexing bots, be aware of this fact, or if you are not attempting any sort of trickery when it comes to multiple domain use.
There is something I am yet to mention and this is the use of what is called the link 'canonical' property now supported by all of the major search engines. It is basically a format which allows you to publicly specify your preferred version of a URL. It is for use if you are using website URL's to point your users to the same or slightly different pages via the same URL's and will show the search engine bots that you are not trying to trick them into believing that there are two separate website's at the different URL's and works as a notification method almost that there are multiple URL's to be indexed for the same location. It is highly recommended when you have multiple domains pointed to the same website. Here is a great blog post from Google that covers this topic and the syntax.
http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

Sunday, April 11, 2010

Inbound linking strategies explained + Tool to help out

Inbound linking explained..

Almost every website owner wants high organic rankings in Google, Yahoo and Bing for specific keywords, relevant to the content on their website. When taking on the task of building quality inbound links to you website, apart from having to have the most relevant and interesting content on your site, it is extremely important to have links from a balance of paid directories, industry specific websites as well as blogs and from social network user profiles of people, or businesses, that are specialists or experts in the area your website. Search engines aren't silly and the guys that work on improving them aren't either. Using services that claim that they will add a link to your website in 1000's of directories, may create inbound links to your site, but if the majority of the directories are barely relevant to your websites content, then they are of little benefit to your websites ranking and in some cases can be of detriment, most probably due to the fact that the search engine will pick up a sudden huge surge in inbound links from the same old directories and work out that these inbound links are not links to a website with valuable content but an attempt to try and push your website up in the organic search results by using an automated service.

Generating inbound links to your website / blog from other industry related websites and from people in your industries social media pages is in reality something that is not going to happen overnight. Realistically and ultimately promoting and creating inbound links is an ongoing task that is going to be something that will need to be considered for the life of your website, should you wish to obtain high organic search ranking for your relevant keywords.

What I want to get across in this post is that a search engines aim is to provide the most relevant content for the keyword the user has entered. The service / script that I stumbled across today is an excellent concept, which I can't see why wasn't thought of earlier. I believe its development was inspired by the concept that approximately 6% of page views generate some sort of user interaction. This interaction could be leaving a comment, copying some of your content for reference or 'retweeting' your latest post. Now if a user is copying and pasting some content from your site, this obviously tells you that what they have copied is something this user is interested in and most probably going to end up on a relevant page somewhere on the web. The user may just be copying the content for a document of theirs but in the social web culture that we are current living in there is a big possibly your content is going to be pasted on a blog, in a comment on someone else's blog or on a social networking site that will generally relevant to you website industry and quite possibly a resource of information relevant to your website. Now this type of inbound link is one that will make a difference in your search engine ranking. From tests I have done over the years with search engines and how there complicated and sensitive algorithms work, this is why as soon as I saw this service I got excited. Having a script that can automatically create an inbound link to your website from a website that is relevant is going to take at some hours I spend building up relevant inbound links to my website and implementing this script on your site can help you out too! In my opinion this little bit of script has made my day.. hopefully that doesn't sound too sad..

Here is the link to the service called "Tynt" - http://tynt.com/ - It literally takes a couple of minutes to create an account and about the same time to install the code on your website if you know web programming languages. If you don't it's not a huge problem, it may take a bit longer to get working on your site, but there are instructions of how to install the script provided.

If you want to see how it works just select some text in this blog post, copy it, open up 'notepad', or better still 'tweet' the selected text and you will notice that under the pasted text is a link to this blog. Enjoy any SEO enthusiasts out there. Hope you will share the same enthusiasm I had when I first stumbled across this service. Please stay posted if you are into SEO as I have a few more posts in coming weeks that reveal some further SEO strategies I use.


Thursday, March 11, 2010

Full Version Free - Limited Time - WinX HD Video Converter Deluxe

I have been using free Video Converter's and an assortment of tools for quiet a while now, have tried a few pay versions, but found no real advantages in the paid versions of the software of this type. Well my mind has been swayed slightly, well converted for the moment, only because for a limited time a fully featured Video Converter is temporary available as download for free. "WinX HD Video Converter Deluxe" is current available with lifetime upgrades until the 16th March for free with a promotional License Code. The main functions of the Video Converter software are;

- Support Multi-track HD Video (M2TS, MKV, BDAV, and HDTV)
- Convert HD and SD Video (Built-in 160 video codecs and 50 audio codecs - inc - AVI, MP4, MPEG1/2, OGG, WMV, FLV, MOV, etc.)
- Support Blu-ray, M2TS, BDAV (BDAV, TrueHD, M2TS, MPEG-TS A/V)
- Multi-Core and Hyper Threading (Multi-core CPU and Hyper-threading, which can offers you up to 5x‐15x real time converting speed)
- Support HD-Camcorder Video (convert your HD-Camcorder videos MOD TOD MTS to most popular video formats, so that you can burn it to DVD)
- Make Website Videos (use to make videos for YouTube, Myspace Video, Metacafe)
- Easy to Use with Professional Setting and Optimized Profiles
- Extract Audio and Images from Video (Extract audio tracks and save as MP3 music file. Extract single frame as JPEG or BMP picture.)
- Automatically Fix Incorrect Video Data
- Support Both Portable Player and Console Player (iPad, iPod, iPhone, Apple TV, PS3, PSP, X-box, Zune, PDA, Blackberry, Nokia, Android, Zen, etc.)

Check the website for full details on the software;

Now if you download and install it before the 16th March 2010 and use the Licence Key provided below, then believe me you are not going to regret switching from the current suite of tools you probably currently use get the same functions that this Video Converter offers in a single fast loading, memory resource friendly, stable and fast video conversion software. Glad I got my copy for free anyway before the 16th of March as its a breeze to use and does everything you need in the Video Conversion area. As far as i'm concerned this is very generous of them and a top piece of software for all levels of users. Approx 7mg download - Enjoy.

WINHCD-GIVE-AWAY-2010

Monday, January 11, 2010

Best Looking Wallpapers i'v seen in a while

This has to be one of the best wallpaper links I have ever stumbled across. The link below contains the most stunning themed wallpapers for
your desktop that I have found to date. I just had to share it. Anyone with any other links to
wallpapers sites that they know about that are free and offer similar quality as an art enthusiast I would be grateful to be given a chance to check them out. Just a short post but great post for wallpaper lovers.

By the way you don't need to sign up for the site and click the "Submit" button to get access, just click on the splash page image. Hope you like.

http://www.desktopography.net/


Follow the on Twitter - https://twitter.com/aeiko_

Saturday, October 31, 2009

Requesting your users to update their website profile

A common practice among many website that I use is that on the odd occasion they request that you update the original information that you provided to the website. I don't know about you, but anyone email asking me to update any information makes me suspicious. There are so many spam emails going around these days that every time I receive an email that requests that I update my account details or requests information, whether they be legitimate or not always raises my suspicion as to its origins and motives. Could it be the launch pad of some sort of phishing attack or something along those lines.

I believe that website owners and developers need to put their heads together devise a set of new standards for the process requesting users to update their account details or other information that may be required! Even if the email comes from a legitimate site that looks well formatted while also coming from and email address, such as accounts@munchit.com.au, these days it just isn’t worth taking the risk of responding to these emails with so many tricks that the data thieves and hackers out there use and have up their sleeves.

A practice that I am going to adopt in the future with the process of requesting information updates from users, is to send them an email providing information that on a certain date the website will be requiring some additional information. Stated in the email it will state that an “sms” will be sent to the user (Already captured during sign-up). The "sms" will inform the user that an email has been sent to them on that date which will contain a link to the website. Also provided in the "sms" will be a confirmation code uniquely used to identify the user. When the user checks their email and clicks the link they are taken to a page where they have to enter the code before the fields required to enter their log in details are revealed. Once the log in is complete the user will be directed to the page that will capture the new information that the site owner requires.

I believe this more structured and secure approach that although will require a bit more development effort and cost it is something that would be worth implementing. I think users would generally feel happier about providing the additional information to the site as they would have previously been notified that they were going to receive an email of this nature.

Let me know if you think this is a feasible automated approach to dealing this common suspicion around these types of email requests? Can you think of any other innovative ways to reassure users that updating information and collecting new information from the user to use on the website is a safe process?

Thursday, December 18, 2008

<strong> and <b> / <em> and <i> - Which is for what?

A question that has been bugging me all day today when I was conducting some SEO work today was is the <strong> and <em> tag any different to the <b> and <i> tag. The conclusion I have come to after researching the topic is that you use the <strong> and <em> instead of <b> and <i> tag when you are trying to emphasize keywords on a page as readers treat the two tags differently. They achieve the same visual effect however the <strong> and <em> tags are "logical" tags. This means that they are for when the developer wants to add emphasis to particular words or phrases. A reader for a user with disabilities may say the word louder for example. The <b> and <i> tags are for visual layout effects on a page and do not have the same effect on a reader or add any weight to your keywords in the search engines. I suggest when crafting a page and that if you want to format something purely for visual effect then you use the <b> or <i> tag, as they will reduce you page size very slightly, hence increase load time. This post by Nikki Pilkington also states that there is no effect in the SEO world.

http://nikkipilk.sc10.co.uk/blog/2008/09/30/tip-49-the-bold-and-the-beautiful/



Tuesday, December 16, 2008

Improve Your Businesses Wireless Security

A business wireless network should be a network that is safe from hackers and unauthorised users. Here are some steps to secure your network from such intrusions;

Create a Wireless Security Policy

Create a policy that specifies who can use the network, and how to protect the network
This is one below is taken from a Cisco template I found on a website;
- Acceptable use policy, to specify what types of network activities are allowed and which ones are prohibited.
- E-mail and communications activities, to help minimise problems from e-mails and attachments.

- Antivirus policy, to help protect the network against threats like viruses, worms, and Trojan horses.
- Identity policy, to help safeguard the network from unauthorised users.
- Password policy, to help employees select strong passwords and protect them.
- Encryption policy, to provide guidance on using encryption technology to protect network data.
- Remote access policy, to help employees safely access the network when working outside the office.

Educate your Employees
Educate your employees and get them involved in protecting the network. Use informational posters and training about security, passwords, and privacy to help you keep your business information and communications secure.

Secure the WLAN
- Use strong encryption: When you install your network, set up the strongest wireless encryption you can. WEP encryption is adequate, but WPA and WPA2 are better options.

- Secure communications: Encrypt data that travels on the network, and authenticate users to be sure you know who is using the WLAN.

- Change the default network name to something that is hard to identify so it is unrecognisable.

- Use MAC address control lists combined with encryption to restrict user access.
- Be sure that management ports are secured with non default names and passwords.

- Hide the access points to prevent tampering.

- Use video surveillance cameras to monitor your office building and site for suspicious activity.

Protect Your Company from Outside Threats
Protect wireless devices with the same security you use for the your company network. (i.e. firewalls, VPNs, and antivirus software)


Protect Your Wired Network from Wireless Threats

Install wireless intelligent protection switching (IPS) devices to prevent unauthorised, "rogue" access points and other wireless threats.

Monday, December 08, 2008

Review of Untangle UTM

Recent open source start-up Untangle has launched one of the first open-source unified threat management software platforms (UTM) for network security, targeted at small to mid-sized businesses. The Untangled Gateway Platform was built around more than 30 open source projects, including SpamAssasin, ClamAV, and Snort, and competes with proprietary systems from SonicWall, Barracuda and WatchGuard, among others.

Untangle is aimed at SMB appliances and is geared toward 250 users or fewer, and is meant to work on one server although not released as an enterprise product it is targeted at SMB’s who previously may have used a combination of open source projects.

There is an enterprise-scale version slated for a 2009 release with the free version including a spam, virus, spyware, phish and attack blocker, as well as a web filter, protocol control, open VPN, intrusion
prevention, firewall, router and web reporting.

The paid version of Untangle includes active directory integration and advanced policy management, as well as remote access portal and configuration back-up.

Pricing for up to 10 users is US$25 a month, and it's double for up to 50 users. From 51 to 150 users it will cost US$150 a month, and for more than 151 users US$250 a month.

For more information go to
http://www.untangle.com/